I don’t give a lot of product demos anymore. As our business development team has expanded from just being yours truly, to 5 amazingly knowledgeable drug safety professionals (yes, I’m talking about you Andrew, Jon, Steve, Colin, and Alex) over the course of the past 11 months. I’m no longer able to spend much of my time on the front lines. I’m a bit torn as a result. It’s being on the front lines that has allowed me to translate customer needs to product development action items. It’s what allowed us to hone in on our value proposition (I don’t miss changing pitch decks after every call), and it is what truly excited me about the opportunity that we have as a business with AdverseEvents.

But, as we mature as a company and the commercial team continues to expand to ensure that we can handle market demand, I know I need to “let go”; Allow the team to take over so that I can focus on directing our efforts to continue to scale and grow, finding new ways to introduce AEI to our markets, and of course, attend to more important matters like picking out what desk set up our new office will have, and figuring out how many people I can cram into prime Cambridge real estate.

Looking back to a distinct moment when I knew I made the right decision to join our feisty start-up, I vividly remember a comment that a prospect made after seeing our platform for the first time. After going through RxSignal and demonstrating how our algorithm could identify adverse events not yet on a drug’s label, and sort through the millions of case reports to filter out the noise, he said to me, and I quote,

Holy @#*!, I didn’t know that this was available! How did I not know this was available?

Now that is the reaction that you want as a salesperson! Unsurprisingly they are now a client.

It was at that moment that I realized that that the business that we were building was going to be successful. That we were providing something that was not only new, but could actually change the healthcare system for the better.

 

Related Read: RxOutcome - A New Paradigm in Drug Safety

 

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Jim Davis

Jim Davis

Executive Vice President

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Jim Davis

Written by Jim Davis

As Executive Vice President, Jim is responsible for the commercialization strategy for Advera Health Analytics.